‘Barbie’ in Florence: A Film that Explores Girlhood, Womanhood and Social Roles

 

Greta Gerwig’s new film “Barbie” is this summer’s hit. Cinema Astra Florence (piazza Beccaria 9) is offering the “Barbie World” to Florence with their interactive, community-oriented screening experience. 

The 114-minute movie was released on Friday, July 21. Cinema Astra Florence will show the film in its original English version with Italian subtitles daily through August 30 except for August 22. Tickets are €6. Showing times vary. 

To capture the spirit of nostaglia, hot pink and Mattel’s classic doll, the cinema launched Polaroids #AstraBarbie. The cinema will document the Barbie-coded outfits of viewers in Polaroid pictures that will be pinned to the cinema’s public bulletin board. The bulletin board will document the many faces, outfits and moments of the screening, these photos will be taken to social media channels that others can add their personal photos to. 

Do not be fooled by the copious amounts of hot pink, child-like and realistic sets and the idea of Barbie dolls, the film is not just a capitalistic dream. “Barbie” offers a unique look at the essence of girlhood and womanhood, it is a social commentary on female experiences. 

For more information, contact Cinema Astra Florence (Piazza Cesare Beccaria, 9) at cinema@stensen.org or +39 055 576551. Tickets are available for purchase in-person and in advance, their website has information about showing times and dates at www.astrafirenze.it.  (cami fowler)