ClioMakeUp Popup Shop in Florence

Clio Zammatteo, known as ClioMakeUp, is a famous beauty blogger and make-up artist from Belluno will open her first Tuscan pop-up store until Friday, December 22, open from 10:30 am – 7:30 pm in Via dei Lamberti 16 / R.  

In 2006, ClioMakeUp started as a Youtube channel and grew fast in popularity over 1 million subscribers and more than 200 million total views. Currently, ClioMakeUp is one of the most followed on YouTube Italy. ClioMakeUp channel had several collaborations with Vogue and Pupa and makeup tutorials for the YouTube channel of the Maybelline New York cosmetics company during the New York fashion weeks in 2013.

In 2018, ClioMakeUp launched its own line of cosmetics with the “ClioMakeUp” brand with the purpose “to make the world of Beauty fun, simple and empowering for all.” It has everything from a colorful selection of lipstick and shimmer eyeshadows to various tones of foundation and illuminating highlighters.

“Unfortunately I was not able to attend the inauguration,” shared Clio Zammatteo on Instagram. However, she mentioned that “soon will be in town.” The pop-up shop in Via dei Lamberti, which is just a few steps from Piazza della Repubblica will feature all the products of the ClioMakeUp brand line including the latest collection. Read more about ClioMakeUp popup shops here (mary filatova)