Sales, which have already begun in most of Italy, kick off in Florence and Tuscany on January 5, 2022 and will last for two months, until early March.
The rule is that each item must have a tag with its original price and the percentage of discount and credit cards must be accepted for sale acquisitions. Return policies are at the discretion of the shop proprietor, with the exception of damaged goods, which can be brought back to the store with a receipt to be exchanged within two months of purchase.
There will be a wide choice of items in both shopping centers and designer boutiques — ranging from pullovers, coats, sneakers, boots and lingerie in addition to handbags and home accessories — discounted by at least 30% (expect to find higher markdowns from the end of January to Valentine’s Day).
According to research conducted by trade associations, it is estimated 40% of Tuscan residents have decided to take advantage of the markdowns, and are expected to spend an average €150 per person, although half will spend less than €100. Despite the competition posed by the Internet, 31% of purchases will take place in a department store, shopping center or chain store, 26% in a neighborhood shop, and 22% at an outlet store as opposed to 23% on a website.
47% of those who have decided to take advantage of the sales will buy a pair of shoes; 45% knitwear; 27% will select among coats, bags, scarves and belts; 26% shirts and blouses; and 22% lingerie or nightwear.
To read more in Italian, visit Florence’s La Repubblica news site.