Pitti Immagine’s ‘The Male Portrait’ at La Rinascente
Pitti Immagine Uomo celebrates men’s style with their collaboration with La Rinascente near Piazza Repubblica. Hosted by the department store, the Male Portrait provides guests and customers with a new way of experiencing the excellence of today’s menswear through online and in-store style edits, digital imagery and Pitti-inspired window displays. The campaign, which runs until March 8, further symbolizes the ways in which fashion institutions have had to reevaluate and reconstruct how fashion is presented publicly amidst restrictions.
The collaboration also pays homage to Florence itself with a photography series spearheaded by fashion and portrait photographer Aldo Fallai. Fallai, a Florence native, has captured the work, lives, and styles of 15 innovative men who either by birth or by choice, consider themselves Florentine. Noted by the hashtag #beflorentine, Fallai’s portraits offer viewers a look into the intimate lives of these men, whose commitment and love for Florence, has provided the city with creativity and hope throughout the pandemic.
The series includes black and white portraits of street artist Clet, craftsman Simone Taddei, hat designer Matteo Gioli, botanical curator Massimo Pettini and head of the Meyer Pediatric Foundation, Alessandro Benedetti, amongst others. The men’s portraits are further accompanied by their answer to the question, what does being Florentine mean to you? For Taddei, the answer is obvious, to be Florentine is to have a ‘life surrounded by art and history. Always feeling inspired by the city.’ (mirabella shahidullah)
Fallai’s portrait series can further be viewed on the Pitti Immagine Uomo website.