‘Reflections’: Pitti Fashion Fairs in Presence
January 11 – 13, 2022: PITTI IMMAGINE UOMO, PITTI IMMAGINE BIMBO & VINTAGE SELECTION TRADE FAIRS. Fortezza da Basso. 9 am – 6 pm. Open only to buyers and the press.
With reinforced safety protocols due to resurgence of the pandemic, the Pitti Immagine fairs will begin shortly after the arrival of the new year, with both the Pitti Uomo 101 and Pitti Bimbo 94 in addition to Vintage Selection being hosted simultaneously at Florence’s Fortezza da Basso. Tried-and-true and cutting edge designers, representing both established companies and new start-ups will present the latest in clothing brands. International guests will also be in attendance.
Pitti Immagine CEO Raffaello Napoleone, says that “the renewed interest in this event…” which has seen a two-year delay due to COVID, “will contribute to the recovery of the Italian fashion industry and international trade.”
Fall and winter styles for men and kids will be unveiled for 2022 and 2023 in addition to the authentic and sustainable retro fashion of Vintage Selection. The presence at these fairs will comprise people from all over the world, however due to the pandemic, the number of designers and buyers from the Far East will be limited.
The leading theme of Pitti Immagine Uomo is ‘Reflection,’ which promotes the audience to reflect on who they are both inside and out, as well as identifying the ‘windows’ that open to reveal a path in life that can lead to a new beginning. Another popular theme is sustainability. Designers, such as KNT (Kiton New Textures), ECOALF, RÆBURN and more, will showcase creations using materials which are environmentally friendly.
Trends include a new take on classic style, with softer lines and fabrics, baggier pants and longer coats; an emphasis on comfy yet stylish knitwear in warm colors; looks inspired by traditional collegiate fashion, and a use of denim in a particularly sustainable way lines reflecting both contemporary in addition to throwback influences, in the latter case from the ’70s. Velvet and corduroy are making a comeback.
With 548 brands in presence at the Fortezza, Pitti Uomo will be divided among three areas in Fortezza da Basso for those seeking a particular look. The first of these is Fantastic Classic, a display of well-known designer clothes with a contemporary spin. Even trendier interpretations of these styles can be found in the upper floor section called ‘Futuro Maschile.’ The second area is Dynamic Attitude, which focuses on sports and street wear, while putting comfort, elegance and technical innovation at the forefront of its design philosophy. The third area is Superstyling where the most avant-garde clothing will be presented, ahead of current trends, thus setting the stage for fashion to come. Featuring a good dose of creativity, the items on display are planned to span multiple seasons and include the use of sustainable materials.
Always keeping in mind the “Reflections” theme, Pitti Bimbo is showcasing 170 children’s wear labels, of which 81 are from outside Italy. Top fashion brands will be found in the 100% BAMBINO section, where participants include Aletta (Italy), Anja Schwerbrock (Belgium), Byblos (Italy), Canadiens (Italy), Crocs (U.S.A), Dili Best Natural by Picci (Italy), Ed Hardy (U.K.), Elizabeth Emanuel (U.K.), Falcotto (Italy), Fun&Fun (Italy), Hanssop (Holland), IDO (Italy), Kickers (France), Laranjinha (Portugal, Mauna Kea (Italy), Mou (U.K.), Naturino (Italy), Oilily (Holland), Perry Ellis America Kids (U.K.), Play Up (Portugal), Pom d’Api (France), Premiata Will Be (Italy), Raizzed (Holland), Refrigiwear (Italy), Regina (Italy), Sarabanda (Italy), Stella Cove (U.S.A.), Superga Kidswear (Italy) and Vlasta Kopylova (Turkey). A special catwalk show will be dedicated to the styles of Dolce and Gabbana. Avant-garde looks are hosted by The Kid’s Lab section.
Safety protocols adopted at this edition of the Pitti Immagine fashion fairs included online booking of an entry pass; admission is allowed only for those, after their temperatures are measured, who show a ‘Super Green Pass’ or their country’s equivalent with proof of vaccination of recovery from COVID, which is also required to access cafés inside the Fortezza, the only places where food and drink are permitted; and the availability of COVID testing at a stand staffed by the local chapter of the Italian Red Cross (Croce Rossa). (nelson matos/additional reporting by rosanna cirigliano)