Sustainable Knitwear and Organic Products at the Fiera di San Martino

The La Fierucola market will be back in Piazza della Santissima Annunziata to host skilled weavers and producers of organic products on November 6 – 7 (9 am to 7 pm), in an event that showcases the region’s artisans.

This edition, called the Fiera della Lana di San Martino, has been held since the 14th century. The fair will be focusing on the small, local farms with that breed free range sheep, goats, and cattle that are not primarily used for meat production.

Sweaters, blankets, scarves, and other comfy items available for purchase, will exhibit the softness and beauty of using natural yarn. With the weather becoming chilly, people will have the opportunity to stock up on winter gear, while helping the local farm economy.  Items include capes, scarves, hats, gloves, pullovers, dresses and even blankets, all created using natural dyes, as well as yarns. This fair prides itself on providing such products while being as environmentally friendly as possible. 

Craftsmen will be showcasing their useful objects made from local resources. Vividly colored ceramic bowls and olive wood bowls carved by hand will be available. In the square, makers will display other home accessories made from natural sources. Workshops will also be held to display manual weaving and demonstrate the art to children. 

Meetings will be held on November 6, beginning with “Stories of Wool and Shepherds” at 2 pm, a panel that talks about introducing anti-waste initiatives into the Italian wool industry. Following this discussion, at around 3:30 pm, artisan Romina Dogliani shares his experience of using wool from her own sheep in the creation of tapestries. 

Continuing on November 7, panels will speak about the theme of natural dyes, starting with Maurizio Savoldo who illustrates the technique of creating such dye, followed by Laura dell’Erba with her demonstration of eco-printing on fabric. 

All aspects of small-scale farming will be displayed at the La Fierucola. Natural soap and skin care products demonstrate the benefits of organic beauty, while decorated woolen bags show how plastic-free shopping can be fashionable.

Keeping with the tradition of the Fierucola, seasonal products will be sold to satisfy appetites. Containing organic ingredients that are not chemically processed, vegetables and fruit from the farms will be available for purchase.

From breads and pastas made with hearty, antique grains, flour, and wheat, to jams, cheeses, honey, wine, and olive oils produced sustainably in the Tuscan hills, consumers can be sure they are receiving the best quality products that are locally sourced.

Walking amongst the stands, descriptions are provided to inform guests about the farm and the products for sale. Customers can interact with the producers, which creates a dialogue between the seller and buyer.