The ‘Cupino’ and Valentine’s Day at Pino’s Sandwiches


Pino’s ‘Cupino’ sandwich, photo by Vanessa Alvarez

Every year, Salumeria Verdi (also known as Pino’s Sandwiches) launches their Valentine’s special: the “Cupino,” a panino is only available on February 14.  Schiacciata bread (a type of focaccia) is filled with thinly sliced finocchiona salame, brie cheese, bell peppers, sun-dried tomatoes and either truffle or hot sauce, then lightly toasted. The sandwich costs €6 and is available to eat in or pick up to take out from 9 am to 9 pm.  A vegetarian version of the “Cupino” is also available.

Three lucky customers can also receive a free “Cupino” on February 14; see details below.

The Cupino sandwich was created by Pino and his daughter Martina. Together, father and daughter carefully selected and combined the ingredients, and created the newest panini in their product range. The sandwich was named for Cupid, the cherub of love, and Pino himself. The Cupino is a favorite at Pino’s; it has been on the menu for at least three years on Valentine’s Day.

Among the locals and students of Florence, Pino’s Sandwiches is a name everybody knows. Started by Pino and his wife Antonella, the proprietors expanded their offerings of salumi (cold cuts), plus first and second courses to panini (sandwiches) and other dishes. Many passers-by will see a queue leading outside to where hungry locals or students are waiting to eat a homemade panino or another of Pino’s or Antonella’s dishes.

Salumeria Verdi offers take-out on a daily basis, but the Cupino sandwich will only be available in the store (via Verdi 36/r, near Santa Croce).  (ted de veer)


The rules are:

1. FOLLOW the Magenta Florence & Vista magazine Instagram page by February 14 at 11 am. @magentaflorence

2. LIKE and SHARE our post!  See link in our bio for the original article.

Three names will be drawn for the sandwich giveaway – contestants should check their instagram messages for a notification by lunchtime on the 14th.

For more information, see their Facebook page or Instagram account:


Instagram:  (ted de veer)