Designer Clothes for Tots Unveiled at Pitti Bimbo 96

Kid’s fashion by Monnalisa

January 18 – 20, 2023. PITTI IMMAGINE BIMBO n.96. Fortezza da Basso, V.le Filippo Strozzi, 1, Florence. 

Pitti Immagine, a leading collection of Italian fashion-centered trade shows, presents biannual exhibitions in the city center of Florence. Pitti Bimbo’s signature clothes for kids return to the Fortezza da Basso for its 96th edition, with this year’s theme PITTIWAY representing the 2023-24 winter collections that will be unveiled.

A creative vision displays itself amongst the walls and rooms of the Fortezza to showcase kidswear amongst the many fashion directions, described as a ‘compass’ by Agostino Poletto, general director of Pitti Immagine. Buyer participants are Italian and international, with 250 brands total and a 70% global presence. 

Each participant features online at Pitti Immagine’s digital platform: Pitti Connect. Offering in-person activities and social applications allows those not in attendance to feel a part of the amazing experience.

Offered in person at the Fortezza and on Pitti Connect are PITTI BIMBO EDITORIALS, including My First Snow and Cool School. Both editorials induce nostalgia from their viewers, spelling out coming-of-age narratives relating to childrenswear, from ski slope fashions to back-to-school accessories. The stories ignite memories of childhood, from back- to-school shopping to winter vacation. 

The event’s itinerary fills two areas of the Fortezza da Basso to showcase the kidswear interactively and dynamically; 100% Bimbo and The Kids’ Lab! 

100% Bimbo showcases trends from street style to classic fabrics, practical pieces, and party wear patterns. The fair will present an array of fashion pieces of childrenswear amongst traditional child-wear designers and major labels. 100% Bimbo creates the perfect children’s capsule closet centered around parents’ practicality and youthful imagination. Guests can find the exhibit on the Main pavilion’s ground floor and in the Ghaia pavilion.

The Kids’ Lab! presents global start-up labels with bold collections. Set up as a ‘kid’s laboratory,’ the eccentric collections will be located at the Cavaniglia Pavilion. 

The kidswear debuts are not the only stars of the show during Pitti Bimbo, accompanied by additional events over the three-day-long trade show. Some of these events include: 

Monnalisa at Pitti Bimbo features a runway show on Wednesday, January 18, 2023, at the Fortezza. 

Dolce & Gabbana offers a unique interpretation of PITTIWAY visualized through the brand’s collaboration with the event.

The reveal of Rossignol’s 2023-2024 Junior lifestyle collection represents the label’s accredited ski style. Ready to hit the slopes this winter? Check out the new boys and girls winter coats and accessories launching this new year. 

Returning once again to the Fortezza, Nanan will offer more than just its fan-favorites childrenswear, but also a furniture collection.

Francesca Rocco’s brand-new collection Nenalife Kid Care will appear for the first time at Pitti Bimbo. 

Amongst all the exciting events on Pitti Bimbo’s itinerary are the special projects, including THE APARTMENT, THE NEST, POP UP, and I WANT TO BE GREEN. 

THE APARTMENT promotes international brands and curated spaces during the children’s show. Brands include: Anja Schwerbrock, Amelie et Sophie, Bianca & Noe, Esther, Hucklebones, Infantium Victoria, Paade Mode, Raspberryplum, and Tia Cibiani.

THE NEST designates room for emerging artists, specifically smaller brands breaking out into the fashion world. Brands include: Appulu, Helps Nature, Nenalife Kid Care, Noese, and W.O.P World of Pop. 

The POP UP is full of curiosities and emerging ideas during the Pitti Bimbo events and the fashion industry. 

I WANT TO BE GREEN showcases environmentally conscious fashion themes and sustainable fabrics within the special event. Available in-person and online at Pitti Connect. 

Through fashion editorials and interactive exhibitions, Pitti Bimbo feels like a flashback to childhood. FUN ACTIVITIES fill the Fortezza, from a photographic exhibition to a scavenger hunt, to enhance these feelings of adolescence.  These include DOPPIO GIOCO: the Style Piccoli photographic exhibition and the PAUL&PAULA SCAVENGER HUNT for Pitti Bimbo 96

For more in-depth details and a complete list of events, please visit

Pitti Connect, a digital alternative to in-person events, is set to display the Pitti Bimbo events and scheduled programs. Starting around the pandemic’s effects on in-person activities, Pitti Connect allows for a hybrid option to display the creative directions of Pitti Bimbo. The online displays are WALK THROUGHS, AROUND KIDS, and BUYERS SELECT

Similarly created by stylists as magazines are Walk Throughs, displaying digital versions of clothing from Pitti Bimbo, including one by Maria Giulia Pieroni and others by magazines such as Style Piccoli, Elle Kids and Hooligans.

Other interactive alternatives include AROUND KIDS and BUYERS SELECT. 

Amongst the exciting list of events are: 

The Florentine City Hall connects history with fashion presenting numerous talks over the three-day-long event. 

San Lorenzo Mercato Centrale: Cookie decorating event with the sweet treats formed into fashion shapes and fabrics! January 18, at 6 pm for children ages 6-12. 

Polimoda, the prestigious fashion institution right in Florence’s city center, hosts the “Junior Fashion Lab.” Inviting children ages 6-11, the event intends to inspire younger generation creatives to participate in a fashion-centered workshop.  (Gioia Guarino)

For more information about the event and to access the Pitti Connect digital platform, please visit