Produced in the heart of Italy, Vista, Florence & Tuscany is the region’s only English-language magazine. As the name implies, the publication gives a complete panorama of the area’s culture, with wide-ranging coverage on subjects that span from art and fashion to cuisine and lifestyle. Others are are specifically designed to give the reader tools to understand Italy’s bureaucracy.
Special theme issues include Fashion; Foreigners; Studying in Florence; Authentic Florence, Genuine Tuscany and Life is Beautiful.
Visitors who arrive at Florence’s Peretola Airport can find a copy at the information office. Vista is also available at no cost in all three to five star Florentine hotels, tourist information centers and Florence’s Opera House.
The quarterly magazine is also distributed at the city’s tourist points, the American consulate, the British Institute Library, the English Church of St. Mark, the American Church of St. James and expatriate clubs including “The American-International League,” “The Women’s International Network,” and “Expat Women in Florence.”
Members of the Tuscan expatriate community and English-speaking students in Florence also read Vista. The publication is also tailored to this audience and is available at international schools and the 30+ local American university campuses.
In Florence, Vista is sold at at Zecchi, via dello Studio 19/r.
Vista, Florence & Tuscany is the successor to Florenscape, “Panorama of Florence,” first an English-language newspaper, then a magazine in print during the 1980s, all under the same management.
An Italian publishing company requested that Rosanna Cirigliano create and direct Florenscape. When the company closed during the first Gulf War, she founded Magenta Editrice, intially to produce Vista, Florence & Tuscany.
Vista, Florence & Tuscany was registered (3816) in the Court of Florence on March 17, 1989.