Trends for Tots at Pitti Bimbo
This week (Jan. 22 – 24) even the youngest fashionistas will be able to participate in the fashion frenzy thanks to a trade show of their own, Pitti Bimbo. Not to be outdone by the grown-ups, Pitti Bimbo will offer all the excitement of Florence’s Pitti Immagine in pint-sized versions, including a special adaptation of the event’s theme, Walkabout Pitti, by designer Ilaria Marelli.
For kids, walking is never simply a means to arrive at a destination but a spontaneous adventure of steps and leaps. This concept will be reflected at the Fortezza da Basso, with a mixed terrain and various paths to follow, all of which will be illustrated by apps, brochures and maps.
Regarded as the key international event for children’s fashion, the fair’s prominence is evidenced by the 430 featured collections, 166 of which are international brands, as well as the expected participation of close to 7,200 buyers and 10,000 visitors.
Pitti Bimbo is divided into eight sections including Pop Up Stores, dedicated to fun, youthful accessories, and a special section called EcoEthic, which will present products from brands that are characterized by the use of organic materials. Paola Noe’s unduetrestella!, which combines food, art, and design, will offer its own unique happening, with invited guests such as Linea MammaBaby, Studio delle Alpi, Studio Fludd and toctocLAB. The eightieth edition of Pitti Bimbo will also include events aimed at fashion for older children: French magazine Milk will offer a look at trends for the new generation of teens.
Another notable project created specifically for Bimbo 80 is a special collaboration between concept store Luisaviaroma and I Love My Dog, a company that specializes in clothing and accessories for animals. Well-known designers use their creativity to personalize dog coats from I Love My Dog and a portion of the proceeds will be donated to support the charity initiatives of Meyer pediatric hospital and its foundation, which support Pet-Therapy activities for hospitalized children.
Among the many labels showcased on the runway are Philipp Plein Junior, Miss Grant, Grant Garcon, L:u’:L:u’, Fun&Fun, Yclu, and Children’s Fashion from Spain, as well as Il Gufo and Sarabanda. The presentations of the latest collections are not, however, limited to the catwalk, with Monnalisa unveiling its newest collection in a unique event for buyers and press at the beautiful Tepidarium del Roster at dell’Orticoltura garden, Via Vittorio Emmanuele, 4 on Thursday, January 22. (isabella grezzi)